Formerly the Midland Hotel, the renovated W retains its elegant gildedceilings and inlaid tile floors. The dark, cushy lobby (nicknamed theLiving Room) feels like a hip nightclub, with a resident DJ spinningtunes from the overlooking balcony. It's quite a scene, with more thanhalf the lobby loungers coming from nearby offices for pricey drinksand potential pickups. Black-clad, leggy cocktail waitresses flit frombar to bar--W Cafe, Plateau and Whiskey Blue, all run by Rande Gerberof Whiskey Bar and Grill fame (and Cindy Crawford's hubby). The"whatever you want, whenever you want it" policy is provided with24-hour concierge service. Meeting rooms include a cozy, loft-like roomwith fireplace.

The 390 standard rooms, 11 suites and 38 loft-style rooms combinehigh-tech amenities (27-inch TVs, high-speed Internet access, cordlessphones) with pampering luxuries--chaise lounges in some, cushy robes,Aveda products and goose-down comforters.