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February 15, 2013

The Gallery

Y Bar
Y Bar 021513
February 09, 2013

Saturdays

Bevy
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February 08, 2013

The Gallery

Y Bar
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Music & Djs

  • November 29, 2012

    Augie De LaRosa Opening For Sharam
    Augie De LaRosa

  • November 21, 2012

    Live Inside Your Body 2
    Ron Carroll

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Latest Video

  • July 19, 2010

    Let the Music Play

    Shane Hansen

    Nightlife is Music
    In many ways, music defines your nightlife experience. The type of club you‘re in, the type of people who go there, what those people will do when they get there and the unique character of the club can all be determined by the music being played. When someone asks me for advice about what lounge they should go to, or what club they should spend their Saturday night in, I always ask about their musical preferences. While some venues put little or no thought into what kind of music goes on from night to night, the venues that last the longest, whether you are talking about Cielo or Pacha, Don Hills or the Blue Note, are known for a particular type of music.

    Music and American culture
    As important as music is to nightlife, you must also remember how important nightlife is to music. In an age of American Idol and iTunes it is easy to forget that iconic artists, legendary venues and entire genres of music come from the bars and clubs of New York City. Modern American music was born, grew up in and peaked on our stages. We are not just talking about hip hop and house. We are talking about jazz, salsa, folk, punk and several other genres. We are talking about everyone from Miles Davis to Santana to Bob Dylan to Blondie to Madonna to Junior Vasquez to Diddy and Lady Gaga. New York nightlife is as important to music as Hollywood is to movies.

    Nightlife and the Creative Process
    Musicians of every type have come to New York to make it big since the 1920‘s. This is where they perfect their skills and musical styles in small empty venues before they become polished enough to go on tour. This is where they watch and interact with other artists to make connections and get better. This is where they hustle to survive until their break comes. Aspiring musicians need nightlife to reach their dreams.

    Nightlife Music Now
    Yes, music in nightlife has changed. A&R people don’t have to haunt smoky bars at 3 a.m. to find the next big thing when they can watch YouTube instead. Venues are less willing to take risks with unknown music when they are struggling to make a profit. You and I can get our music any time we want, anyplace we want, so we are less willing to take a chance on a new artist much less a new genre. An artist can make a song, distribute it online and shop it around the world with out leaving her house.

    But none of that changes the basic facts. Nightlife is still where our singers, songwriters, rappers, DJ’s and moguls of the future get their start. Nightlife is where you can develop a special connection to your music whether you hear your favorite artist live or you throw yourself into his song on the dance floor. Nightlife is music. As a special tribute to the connection between New York nightlife and music, we are going to dedicate the month of July to the heartbeat of the city. When I’m done, you’ll know that nightlife is as important to music as music is to you…

    By Gamal Hennessy
    http://nynintro.blogspot.com/2010_06_01_archive.html

    ...more
    Let the Music Play

Jobs

  • Marketing Intern

    Download Internship Testimonials

    Established in 1997, AdrenalineY2K, Inc. is the parent company of Chicago-based Global Adrenaline and Social Magnet. The winter/spring internship will include experiences and responsibilities within both divisions. The Marketing Intern will work directly with the heads of each division and receive real world experience in the entertainment and marketing industries, with a focus on the planning of Global Adrenaline’s summer yacht party series, marketing Electronic Daisy Carnival Chicago, and developing Social Magnet’s corporate events program.
     
    • Global Adrenaline is the nightlife marketing and event production division, which specializes in celebrities and VIP nightlife, producing and hosting over 200 events per year.  These events include NYE: New Year’s Eve Celebration, Haunted Hotel Ball, Hooters Yacht Party, Million VIP Lounge at the Arlington Million, Midsummer’s Night Dream Lingerie Cruise, and weekly parties at several of Chicago’s top nightclubs.

    • Social Magnet attracts social connections for brands within the entertainment, liquor, nightlife, sports, and fashion industries through experiential, guerilla/street, and event marketing programs. Social Magnet has worked with such brands as Playboy, Miller Lite, Comedy Central, Six Flags, and Sega to name a few.

    Requirements:
    • 1 year of college education.
    • 15-20 hours/week for 3 or more months.
    • Interest in entertainment and knowledge of Chicago’s social scene.
    • Microsoft Word, Excel proficient.
    • Strong Internet/computer skills.
    • Marketing and promotions experience.

    Responsibilities include online marketing support, aiding in event planning, market research, administrative duties and on-site promotions.
     
    Internships are unpaid; however, college credit is given when available. This fast growing organization may offer advancement opportunities. All interested candidates should submit a cover letter and resume to:
    jobs@globaladrenaline.net
  • Door Host


    Chicago’s premiere nightlife marketing and event production company, Global Adrenaline, is looking for a dependable, professional, and personable front Door Host for our weekly events at the city’s top nightclubs.

    We are seeking a candidate who is well spoken, sharply dressed, and honest and will encourage repeat business by providing a welcoming environment for guests, while accurately managing the company’s VIP guest list.

    Essential Duties & Responsibilities:
    •    Meet and greet guests and VIP’s at nightclub’s door.
    •    Accurately track and manage guest list.
    •    Check IDs and collect cover charge (when applicable).
    •    Assist in promotions of events and attract an A-List VIP clientele.
    •    Provide exceptional guest service.

    Job Requirements:
    •    Available Friday and Saturday nights from 10pm-3am.
    •    Organized and professional.
    •    Understanding of nightclub and bar marketing principles.
    •    Sociable with knowledge of the Chicago nightlife scene.
    •    Ability to comfortably interact well with the public.

    Pay is negotiable and will be based upon experience and capabilities.

    All interested candidates should submit a cover letter, resume, photos (head shot and full body) and details about your “night” life to:
    jobs@globaladrenaline.net
  • Promoters/Hosts


    If you are plugged into the scene, this opportunity will allow you to work with one of the most respected nightlife companies at the best clubs and lounges in Chicago.

    Essential Duties &Responsibilities:
    • Promote Global Adrenaline events and attract at least 30or more guests per event.
    • Host at Global Adrenaline events and be the life of the party.
    • Attract an A-List VIP clientele.
    • Assist in event planning and on-site activation.
    • Assist in marketing strategies including street teams and telemarketing.
    • Create awareness and represent the integrity and lifestyle of the brand.

    Job Requirements:
    • Available for weekday and/or weekend nights.
    • Ability to work independently and efficiently.
    • Organized and has understanding of marketing principles.
    • Social and have knowledge of Chicago nightlife.
    • Ability to comfortably interact well with the public.

    Pay is negotiable and if applicable will be based upon experience and capabilities. Big perks include VIP entry into our events as well as other clubs and events around Chicago.

    Please email brief details about your clubbing and social life, photos (head shot and full body), and contact details including city, mobile number, date of birth, and sex to:
    jobs@globaladrenaline.net