facebook icon twitter icon

view moreGallery

January 28, 2012

Socialight Saturdays

Lumen
Lumen 012812
January 27, 2012

Late Night

Crescendo
Crescendo 012711
view more

Music & Djs

  • December 25, 2011

    Mroz Cast - December 2011
    Mroz

  • November 17, 2011

    Illustrious Vol 2
    DJ Castro and Eddie G

view more

Latest Video

  • July 19, 2010

    Let the Music Play

    Shane Hansen

    Nightlife is Music
    In many ways, music defines your nightlife experience. The type of club you‘re in, the type of people who go there, what those people will do when they get there and the unique character of the club can all be determined by the music being played. When someone asks me for advice about what lounge they should go to, or what club they should spend their Saturday night in, I always ask about their musical preferences. While some venues put little or no thought into what kind of music goes on from night to night, the venues that last the longest, whether you are talking about Cielo or Pacha, Don Hills or the Blue Note, are known for a particular type of music.

    Music and American culture
    As important as music is to nightlife, you must also remember how important nightlife is to music. In an age of American Idol and iTunes it is easy to forget that iconic artists, legendary venues and entire genres of music come from the bars and clubs of New York City. Modern American music was born, grew up in and peaked on our stages. We are not just talking about hip hop and house. We are talking about jazz, salsa, folk, punk and several other genres. We are talking about everyone from Miles Davis to Santana to Bob Dylan to Blondie to Madonna to Junior Vasquez to Diddy and Lady Gaga. New York nightlife is as important to music as Hollywood is to movies.

    Nightlife and the Creative Process
    Musicians of every type have come to New York to make it big since the 1920‘s. This is where they perfect their skills and musical styles in small empty venues before they become polished enough to go on tour. This is where they watch and interact with other artists to make connections and get better. This is where they hustle to survive until their break comes. Aspiring musicians need nightlife to reach their dreams.

    Nightlife Music Now
    Yes, music in nightlife has changed. A&R people don’t have to haunt smoky bars at 3 a.m. to find the next big thing when they can watch YouTube instead. Venues are less willing to take risks with unknown music when they are struggling to make a profit. You and I can get our music any time we want, anyplace we want, so we are less willing to take a chance on a new artist much less a new genre. An artist can make a song, distribute it online and shop it around the world with out leaving her house.

    But none of that changes the basic facts. Nightlife is still where our singers, songwriters, rappers, DJ’s and moguls of the future get their start. Nightlife is where you can develop a special connection to your music whether you hear your favorite artist live or you throw yourself into his song on the dance floor. Nightlife is music. As a special tribute to the connection between New York nightlife and music, we are going to dedicate the month of July to the heartbeat of the city. When I’m done, you’ll know that nightlife is as important to music as music is to you…

    By Gamal Hennessy
    http://nynintro.blogspot.com/2010_06_01_archive.html

    ...more
    Let the Music Play

Jobs

  • Marketing Intern

    [ Download Internship Testimonials ]
    Established in 1997, AdrenalineY2K, Inc. is a Chicago-based entertainment and marketing company that owns and operates three divisions including Global Adrenaline, GA Agency, and Social Magnet. This internship will include experiences and responsibilities working with all three of these divisions:

    • Global Adrenaline is a nightlife promotions company that has organized and hosted events both small and large across the country. The group produces special events such as NYE Official Playboy New Year's Eve Celebration, Haunted Hotel Ball, Derby Pretty, and Winter Music Conference events in Miami, while also hosting over 300+ nightlife parties per year at such Chicago hot spots as Underground, Y Bar, and Crescendo.

    • GA Agency is the premiere talent broker of celebrities, models, DJs, and recording artists for nightclubs, festivals, and corporate events across the United States. GA Agency has secured bookings for major recording artists such as Bret Michaels, T-Pain, Pitbull, Jason Derulo, celebrities such as Snooki, Pauly D, and Kevin Federline, and electronic DJs such as Mixin Marc, Ron Carroll, and Alex Peace.

    • Social Magnet attracts social connections for brands within the entertainment, liquor, nightlife, and fashion industries through experiential and social media marketing programs. Past clients include Disney, Toyota, HP, and Armani.

    The Marketing Intern will work directly with the heads of each division and receive real world experience in the nightlife, entertainment, and marketing industries. Responsibilities include online marketing support, aiding in event planning, market research, administrative duties, and on-site promotions.

    Requirements
    • 1 year of college education.  
    • 15-20 hours/week for 3 or more months.
    • Interest in entertainment and knowledge of Chicago’s social scene.
    • Microsoft Word, Excel proficient.
    • Strong Internet/computer skills.
    • Marketing and promotions experience.

    Internships are unpaid; however, college credit is given when available. This fast growing organization may offer advancement opportunities. All interested candidates should submit a cover letter and resume to:
    jobs@globaladrenaline.net
  • Promoters/Hosts


    If you are plugged into the scene, this opportunity will allow you to work with one of the most respected nightlife companies at the best clubs and lounges in Chicago.

    Essential Duties &Responsibilities:
    • Promote Global Adrenaline events and attract at least 30or more guests per event.
    • Host at Global Adrenaline events and be the life of the party.
    • Attract an A-List VIP clientele.
    • Assist in event planning and on-site activation.
    • Assist in marketing strategies including street teams and telemarketing.
    • Create awareness and represent the integrity and lifestyle of the brand.

    Job Requirements:
    • Available for weekday and/or weekend nights.
    • Ability to work independently and efficiently.
    • Organized and has understanding of marketing principles.
    • Social and have knowledge of Chicago nightlife.
    • Ability to comfortably interact well with the public.

    Pay is negotiable and if applicable will be based upon experience and capabilities. Big perks include VIP entry into our events as well as other clubs and events around Chicago.

    Please email brief details about your clubbing and social life, photos (head shot and full body), and contact details including city, mobile number, date of birth, and sex to:
    jobs@globaladrenaline.net
  • Part-Time Talent Booking Agent


    GA Agency, sister company of Global Adrenaline, is a fast growing talent booking company that specializes in nightclub/bar appearances for celebrities, reality stars, electronic djs, and recording artists, is seeking a motivated Part-Time Talent Booking Agent who is passionate and knowledgeable about entertainment and nightlife in the New York, Las Vegas, Los Angeles, and/or Miami markets.

    Talent Booking Agent shall assist in researching, engaging, and building a client base of talent and talent buyers, developing and negotiating prices and contracts, and acting as the liaison between the talent and talent buyers. Candidates should work well without supervision and be available for weekly phone conference with GA Agency management in Chicago.

    This part-time position is an excellent fit for TV & recording industry representatives, talent managers, casting directors, nightclub managers & promoters, or publicists looking to leverage entertainment industry contacts and supplement income. This is a home based business opportunity with possibility of future full-time employment.

    • Qualifications Agency experience preferred.
    • Entertainment and nightlife industry relationships.
    • Project management experience with tactical thinking.
    • Ability to prioritize deliverables and activities to meet timeline and objectives.
    • Excellent communication and leadership skills.
    • Strong phone skills.
    • Strong organizational skills.
    • Strong work ethic and self motivation.
    • Strong software competencies (Excel, Word, Internet).

    This position requires sales skills and heavy cold calling. Some travel might be required.

    First priority will be given to candidates with agency experience and industry connections. Commission based.All interested candidates should submit a cover letter (include description of entertainment and agency experience) and resume to:
    jobs@gaagency.com